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World Backup Day

World Backup Day


It seems like it was only last month when I read my colleague’s blog about World Backup Day, but that was already 12 months ago. World Backup Day is on 31 March, and the data cited on World Backup Day ( site is both surprising and worrisome. Their facts state that 21% of people have never made a backup, and that 113 phones are lost or stolen every minute – that equates of over 59 million phones per year!

World Backup Day

Since last year’s blog, I’ve been more diligent about backing up my and my family’s data. Fortunately, Toshiba offers a wide variety of hard disk drives for back up. For myself, I back up my work and personal data on a Canvio 2TB external hard drive on a regular schedule. For my wife’s PC, all of her content is backed up on a Canvio 4TB Advance external hard drive since her PC is the depository of our family vacation photos. Besides being stylish, the Canvio Advance can be programmed to back up data automatically, so it’s one less thing for me to think about. For my daughter, I gave her two back up hard disk drives. First is the Canvio 2TB Flex external HDD, since this model works seamlessly with her Mac®¹ operating system notebook. The second is the 10TB X300 Pro for her high-end gaming PC. The X300 Pro was designed specifically for gaming enthusiasts, and provides capacity and performance to back up all of her gaming content.

X300 Pro

I hope that we never have to resort to having to download our content from our back up HDDs, but knowing that we have a backup copy provides us with a sense of relief. According to, 30% of all computers are already infected with malware. That means there is a very good chance that one of my family’s four computers is compromised and the data may become corrupted. Given that backing up data on a Toshiba HDD is so easy, it’s hard to understand why more people don’t do it. The few minutes spent on setting up Toshiba’s external HDD can save the pain of losing important or precious content.

I’ve been working in the HDD industry over 35 years, which has clearly helped me to understand the importance of backing up data. Not everyone in my family understands this. It’s sad and scary, but I’m pretty sure they are part of the 21% of people who do not back up their PCs.  So, before next year’s World Backup Day, I will make it my personal mission to convince my siblings to back up their PCs, and I’ll encourage everyone to do the same.

¹ Compatibility may vary depending on user‘s hardware configuration and operating system.  Reformatting required for use with Apple Time Machine. Please check device compatibility and connecting instructions by reviewing the applicable user manuals for such device.  The latest information can be viewed online at open in a new window.

CANVIO is a trademark or registered trademark of Toshiba Electronic Devices & Storage Components, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

Mac and iPadOS are trademarks of Apple Inc., registered in the U.S. and other countries.

Toshiba defines a megabyte (MB) as 1,000,000 bytes, a gigabyte (GB) as 1,000,000,000 bytes and a terabyte (TB) as 1,000,000,000,000 bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 230 = 1,073,741,824 bytes and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system, such as Microsoft Operating System and/or pre-installed software applications, or media content. Actual formatted capacity may vary.

The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.

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