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World Backup Day – It’s Actually a Thing


World Backup Day

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Have you ever stopped to think about how many gigabytes of data (company or personal) that you handle each day? Now stop and think about how much of that is backed up. You will be surprised that only a very small percentage actually backs up their data. If you do an internet search of data backup, results vary from less than 20% to just above 30%. Therefore, that means for every 10 people in your circle of friends and family, there is an overwhelming chance that most of them do not backup their content. In addition, of the same group, internet statistics show that one member’s PC will likely be infected by a malware. Add to that the high frequency of smartphones that are lost/broken every day, there are hundreds of gigabytes of data that is at risk of being permanently lost.


In case you have never heard of World Backup Day, I have shared the link below to give you some history of this day ( started in 2011 and falls on March 31 every year. World Backup Day is gaining traction, so I feel it is important to promote this given my role at Toshiba America Electronics Corporation (TAEC). I handle the retail HDD business for TAEC in the Americas, and as such, I am responsible for our Canvio® line of external hard drives. At about the size of an adult’s hand, these small and portable devices deliver storage capacities ranging from 1TB to 4TB, and at pennies per GB, these HDDs are the most cost-effective and easiest way of backing up data.

I have noticed that sales of our Canvio® external HDDs have steadily grown in terms of total percentage of 2.5” client HDD volumes within Toshiba’s broad portfolio of Storage Products. In a short three years, Toshiba’s Canvio® external worldwide HDD sales have grown from less than 20% of total 2.5” worldwide client HDD sales in 2016 to nearly 30% in 2019. And in terms for exabytes, our Canvio® worldwide external HDDs have grown from 27% to 43% of total 2.5” worldwide client HDD exabytes.¹

Canvio HDD

For the next couple of weeks, I will be doing my part and reminding everyone about World Backup Day, and the importance of backing up their data. I will also pitch that Toshiba offers a super easy and inexpensive solution, Canvio® HDD, and that there is little excuse for not backing up. So don’t tell me that you were not warned. World Backup Day is on March 31, so if you do not already have one, go out and get an external HDD such as our Canvio® HDD and back up your data!





CANVIO is a registered trademark of Toshiba America Electronic Components, Inc. in the US and Latin America. World Backup Day and the Globe and Arrow are registered trademarks of 614a ltd.

¹ Source: TRENDFOCUS, Inc. subscriber data, not available to non-subscribers.

Toshiba defines a megabyte (MB) as 1,000,000 bytes, a gigabyte (GB) as 1,000,000,000 bytes and a terabyte (TB) as 1,000,000,000,000 bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 230 = 1,073,741,824 bytes and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system, such as Microsoft Operating System and/or pre-installed software applications, or media content. Actual formatted capacity may vary.


The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.

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