I enjoy watching animal documentary shows on television. I am always amazed that all creatures are born with instincts that are critical for their livelihood. Birds do not have calendars or GPS devices, yet they know exactly when and where they need to fly for the winter. The emperor penguins, one of my favorites, make an annual trek in the autumn that takes them about 75 miles inland in Antarctica to breed. The penguins instinctively stay and endure the harshest winter conditions to ensure the birth of their offspring.
The annual World Backup Day always falls on the last day of March. And as in the past, I try my best to remind everyone the importance of backing up your data. According to World Backup Day stats (https://www.worldbackupday.com/en):
- 113 phones are lost or stolen EVERY MINUTE
- 10%-20% of consumer PCs encounter malware annually
- 29% of data loss are caused by accidents
- 21% of people have never made a backup
So, it got me thinking, “why don’t we instinctively backup our data the same way that birds instinctively migrate?” It’s simply plugging the backup HDD and a few clicks, so it really makes no sense why so many people that own a phone or PC don’t backup. Toshiba’s full line up of Canvio external HDDs provide a perfect and easy solution and every model is “Storage Made Simple”.
Take the pledge before it’s too late.
“I solemnly swear to backup my important documents and precious memories on March 31st. #WorldBackupDay”.
TOSHIBA AMERICA ELECTRONIC COMPONENTS, INC. SHALL NOT BE LIABLE FOR ANY DAMAGE OR LOSS OF DATA, OR ANY OTHER DAMAGE RESULTING FROM FAILURE OR MALFUNCTION OF ITS HDD PRODUCTS. TOSHIBA AMERICA ELECTRONIC COMPONENTS, INC. DISCLAIMS ANY LIABILITY FOR THE FAILURE OF ITS HDD PRODUCTS TO COPY OR TRANSFER THE DATA CORRECTLY DURING ANY BACKUP PERFORMED.
1 One Gigabyte (1GB) means 109 = 1,000,000,000 bytes and One Terabyte (1TB) means 1012 = 1,000,000,000,000 bytes using powers of 10. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 230 = 1,073,741,824 bytes and 1TB = 240 = 1,099,511,627,776 bytes, and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system and other factors.
* Software is available via a free download that is subject to Toshiba Electronic Devices & Storage Corporation's and/or Toshiba America Electronic Components, Inc's. standard End User License Agreement. Software is compatible with Windows-based PC only.
World Backup Day: www.worldbackupday.com
Disclaimer
The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.