Following the Flash Memory Summit and Intel Developer Forum in August and September, where Toshiba demoed the then prototype of the MQ01ABDH series, excitement over the breakthrough performance and up-coming market accessibility of Toshiba’s Hybrid Drive in notebook PC systems fueled heightened anticipation over improvements in the PC computing experience. Toshiba’s Hybrid Drive performs nearly as fast and efficiently as leading-edge SSDs yet provides up to 1TB of storage capacity at more affordable price points than SSDs. Toshiba’s Hybrid Drive signals a new era of computing to come. A recent post on Forbes’ Storage Bytes blog "2013--It’s a Hybrid World" notes that the "simplicity in computer design appears to be driving the growth of hybrid HDDs for ultrathin notebook computers rather than dual storage architectures." PC manufacturers no longer want to build big and heavy systems; there is a strong move toward sleek and powerful computers that remove the bulk and sluggishness of yesteryear’s devices. .
Toshiba has long been committed to delivering customers the best storage devices, aligning product development to industry trends, technology innovations as well as customer demands. When storage analyst firm iSuppli released its report, "Thin Hybrid Hard Disk Drives Could be Potent Growth Factor for Storage Industry" this month, it was clear that OEM partners, end-users and the overall computing industry have a growing interest in storage solutions that deliver increased performance and responsiveness of Solid State Drives (SSDs) without compromising the capacity or cost-effectiveness of hard disk drives (HDDs).
iSuppli expects hybrid drives to shake up the storage industry, projecting that the market for hybrid drives could reach 25 million units by 2016. It’s also expected that hybrid drives will eventually proliferate across notebook and desktop PCs once users understand the benefits that hybrid drives deliver.
With the recently-announced MQ01ABDH series, Toshiba demonstrates the advantages of high-capacity storage with SSD-levels of performance and responsiveness in a 2.5-inch drive offering up to 1TB in capacity.
As Toshiba celebrates its 25th year in NAND flash technology the MQ01ABDH Hybrid Drive clearly indicates how Toshiba is utilizing is expertise in storage technologies to enhance the user experience. Hybrid Drive reaffirms the promise we’ve continued to make to OEMs, electronics retailers, IT administrators and consumers around the globe: we are building the storage you need, and have the technology mix to excite generations to come.
The views expressed on this post are my own and do not necessarily reflect the views of TAEC or Toshiba.
The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.