Toshiba Motif

Welcome to the Toshiba Storage Blog

Discussing the latest in Storage solutions

All I want for Christmas is…..

Christmas is fast approaching, and if you’re like me, you probably haven’t finished your Christmas shopping yet. Well, the internet is filled with many holiday present ideas, but some of the most practical are easily overlooked. After all, a vacuum cleaner is practical, but not fun. On the other hand, a flying drone is not necessarily practical, but tons of fun!

With more and more people choosing to do their holiday shopping online instead of physically going to the shopping mall, there will be a higher instances of malware downloads.

I don’t want to alarm you, but only a small percentage of people back up the valuable contents on their personal computers despite all of the warnings. Think about what is on your PC right now, and if you will be ok if your digital content is lost or compromised. Pictures and videos are probably the most personal and valuable and probably irreplaceable.

In my over 25-year tenure in the HDD industry, I’ve had the misfortune of my PC dying on me twice! Both times, it took me days, if not weeks, to recreate a lot of my lost work – an extremely frustrating and painful experience. And from this, I have learned a valuable lesson - to back up my PC. Why backing up is so foreign to many people is mind boggling given that a solution is so readily available and inexpensive. For around $50, an external HDD such as Toshiba’s 1TB Canvio© should be a “no-brainer” - (Toshiba sells approximately 3 million per quarter - market share grew 300 basis points in 2018*).

In matter of minutes, all of your digital content is securely backed up. Yes, you may not be viewed as that “cool” parent, uncle or aunt by putting one of these in their Christmas stocking, but trust me, you will shine like a “super-hero” if their PC ever dies.

So, when you hear someone say, “All I want for Christmas is, ‘fill in the blank here.’” Do listen to what they’re asking for, and if possible, get them their wish present, but at the same time, slip in a Toshiba external HDD. This way, you can be that “cool” relative or friend that really listens and gives both fun and practical presents this year.

Happy holidays to all.    

*Source: TRENDFOCUS, Inc.


CANVIO is a trademark of Toshiba America Electronic Components, Inc

Capacity: Toshiba defines a megabyte (MB) as 1,000,000 bytes, a gigabyte (GB) as 1,000,000,000 bytes and a terabyte (TB) as 1,000,000,000,000 bytes. A computer operating system, however, reports storage capacity using powers of 2 for the definition of 1GB = 230 = 1,073,741,824 bytes and therefore shows less storage capacity. Available storage capacity (including examples of various media files) will vary based on file size, formatting, settings, software and operating system, such as Microsoft Operating System and/or pre-installed software applications, or media content. Actual formatted capacity may vary.

The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.

Comments are closed
A new window will open