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SPA: A New Voice for Storage

On August 13, Toshiba announced the formation of a new organization, the Storage Products Association (SPA), dedicated to educating storage system manufacturers and end users on the key trends and advancements of the industry.

As the dedicated SPA board member from Toshiba, I am thrilled to explain why we joined with our fellow storage manufacturers to form this new organization and what it means for you, our customers.

Why form this organization?

No group currently exists to support storage manufacturers and users in market education, research and advocacy. Also, members of SPA have witnessed a gap in information reaching consumers regarding the key role of hard disk drives (HDDs) and solid state hybrid drives (SSHDs), and this organization will be able to provide a forum to educate and advocate for these different technologies.

SPA will drive education and advocacy for HDDs and SSHDs as well as participate in storage industry events, such as the Flash Memory Summit where they are participating in the session “Solid State Hybrid Drives Help Meet Today's Storage Requirements.”

What does the formation of SPA mean for Toshiba customers?

Toshiba is a founding member of SPA with a seat on the board and will engage with other SPA members to ensure we are keeping storage users, both business and consumers at the forefront of future innovation discussions.

As a Toshiba customer, you will continue to receive one-of-a-kind global storage solutions with choices of hard disk drives (HDDs) and solid state hybrid drives (SSHD) - technologies that drive a wide range of consumer electronics, computer and automotive applications, as well as enterprise solutions for the global marketplace. We see SPA as an important element in shaping the awareness and understanding of storage, and we are committed to participating in this global conversation.

How can you engage with the organization?

If you want to learn more about the SPA, check out and stop by the Toshiba booth at Flash Memory Summit to talk to us about this exciting new organization.

The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.

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