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What’s In Store for Toshiba Storage in 2011?

It’s a new year and, here at Toshiba, we’re excited about the opportunities that lay ahead in 2011. If the participation and enthusiasm surrounding the recent Storage Visions conference and Consumer Electronics Show are any indication, the technology industry is primed for growth. Technology growth inevitably leads to storage growth, whether we’re talking about the customer data stored by businesses or the music, movies, and photos we store at home.

To put that data growth in perspective, IDC’s annual Digital Universe report stated that, by 2020, annual data generation will reach 35 zettabytes. If you haven’t heard of a zettabyte, don’t worry – you’re not alone. These days, most of us are familiar with a terabyte; think of the 1 terabyte portable hard drives that are now pretty common on the shelf at your local tech retail store. Well, a single zettabyte is equal to 1 trillion 1 terabyte hard drives. In simple terms, we’re all going to need a lot of storage!

Our growing need for storage means there’s no better time to officially kick off our efforts to share more of our thoughts on the big trends and technologies that influence how we take care of our data. We also want to hear your thoughts, which is why we’ve started this blog and our new Twitter page (@ToshibaStorage). And, considering all that has taken place in the last year, I’d like to use this first post to reflect on where Toshiba stands in the market today and what you can expect from us in the year ahead.

As we exit 2010, Toshiba is firmly entrenched as the industry’s most comprehensive storage provider, offering a full range of storage technologies, from hard disk drives and solid state disks to NAND flash and optical disk drives. One of our greatest strengths is the ability to apply expertise across a range of technologies so that we can develop the best solutions for customers.

You can see that at work in our enterprise products, where we’re combining our deep knowledge of enterprise HDDs with our experience as one of the world’s largest producers of NAND flash memory. We’re also building on our history as the pioneer of small form factor HDDs to make sure we push the boundaries of capacity, power efficiency, reliability, and security. That same focus is also in our Canvio external hard drives, which combine easy-to-use features and stunning good looks (if I say so myself).

Across the board, Toshiba scope of solutions and innovation in storage technology is unmatched by any competitor. But we aren’t resting. Throughout 2011 you’ll see us continue to raise the bar with new products designed to meet our customers’ future needs.  Whether in NAND flash, SSDs, or the development of next generation magnetic recording technologies, Toshiba will continue to lead the way.

You’ll hear more about those developments right here, both from me and from the Toshiba team. We look forward to exchanging ideas with you this year, and hopefully the next twelve months will be as exciting and full of momentum as the last.

The views and opinions expressed in this blog are those of the author(s) and do not necessarily reflect those of Toshiba America Electronic Components, Inc.

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