Client SSD Retail Promotions – No Price Threshold?

September 15, 2014

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Author
David Crume

Category
SSD | Toshiba Storage

Tags

I've been informally tracking internal client SSD retail price trends since the beginning of 2013, and now for most of 2014. Early on I noticed that patient end users, who could take the time to compare various price promotions from several popular online retailers, certainly would be the wiser to shop around since SSD sales promotions vary by brand and capacity point.

At the start of 2013, I noted the "top-rated" and "highest reviewed" client SSDs listed online offered pricing at a low promotional retail cost $0.76 ~ $0.681 per gigabyte (GB) and over time tracked the cost per GB down to $0.69 ~ $0.65 by the end of 20132 . That's arguably a 10% decline for special promotion retail pricing during that timeframe, by my simple records.

Even with a well...

Speed and reliability are the name of the (soccer) game

September 10, 2014

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Author
Aisha Vincenti

Category
Tiered Storage | Toshiba Storage

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In recent months, there's been more data than ever recorded around big sporting and entertainment events. The World Cup is a perfect example - viewers swarmed to social media to react to what was happening on the field and on their television screens. And teams, including Germany, the ultimate big winner, used big data to help analyze competitors.

So what does Toshiba have to do with award shows or the World Cup?

While we're watching the heavyweight championship or the Emmys, the activity isn't just...

Superheroes of Storage – HDD and SSD – The Digital Dynamic Duo, Today and Tomorrow

September 8, 2014

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Author
Amy Dalphy

Category
HDD | SSD | Toshiba Storage

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While the moniker Dynamic Duo has been used by everything from musicians to wrestlers, none have endured like the original Batman and Robin. In storage, HDDs and SSDs have become the equally enduring "Digital Dynamic Duo" similarly exciting us with their amazing abilities individually and their ever greater strength and power when joined together. And enterprises need that power to harness the current and upcoming onslaught of data.

Now, more than ever, the world is data driven. Collectively the human race is generating more data than ever before, and now we are getting a giant boost in data creation from machines. IDC and EMC estimate we'll generate as much as 40 zettabytes of data by 2020* with that data coming from people and things… the internet of things to be e...

Channel Ecosystem

August 25, 2014

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Author
Jason Baker

Category
Toshiba Storage

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I've been working in Channel Marketing for the past 13 years and I'm still amazed at the complexity, yet ease of doing business in the channel. Up to 60% of IT products flow through the distribution channel1. A vast range of IT products including HDDs and SSDs by Toshiba are sold by manufactures to distributors. The distributors then sell the product to resellers and they move it on down the line to the end user usually with some service wrapped around the hardware or deployment.

If any one of these pieces is removed the entire "IT Channel" would cease to exist. Without a manufacturer there would not be any products to sell. Without distributors, resellers would need numerous em...

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